Chelsea to help Ashley lower his profile.

The top brass at Chelsea are worried that Ashley may quit the club because of all the negative media coverage he gets and because of all the boo-boys. So there solution is to get a PR firm to help him lower his profile. In other words they are paying shed loads of dosh to a bunch of PR whizz-kids who will just advise Ash to go out less and avoid the papparazi. It's hardly rocket science is it. Or will they get him to donate his kidney give more money to charity or become a born again, Christian?